Happy birthday Allu Arjun: Pushpa overnight success
His Pushpa: The Rise may have made Allu Arjun a presence to reckon with across India but the actor made his space in the Hindi belt long before that. Some film work well, others are hit and a rare few become blockbusters. And then there are phenomena that make the pundits sit up and take notice, and which set the standards for all future success.
Happy birthday Allu Arjun
Allu Arjun’s Pushpa The Rise was one such film that kept the cash registers ringing when India was still dealing with 50 per cent occupancy in theatres. A film that was supposed to get the Telugu audiences back to the velvety darkness of movie halls had people dancing in theater aisles from Gujarat to Bihar. Celebs and cricketers made Instagram reels as they mimicked Allu’s dialogues and dance steps from the film. It has already entered that rare club — a pan India success.
They would want you to believe that Allu’s success was an overnight sensation. His loyal audience, however, knows better. In the Hindi belt, it was years in the making. Allu had been making and breaking records when no one was watching, until it all came to fruition with Pushpa. The star accepted as much in an interview. Allu Arjun spoke about how the ‘multi-genre format’ of the Indian cinema worked well for the Sukumar directorial.
He said people crave for a mass entertainer, which Pushpa The Rise delivered. He also spoke about how the success of the film is a result of what’s been happening for the past 10 years. In an interview with Pinkvilla, Allu Arjun opened up on how people in Hindi belt have been consuming Telugu films dubbed in Hindi for several years now. “They have been seeing dubbed films. This (success) didn’t happen overnight. It is the 100th sugar cube effect,” he said.
Before the pandemic closed most of the world, Allu Arjun’s Ala Vaikunthapurramuloo was one of the last entertainers that people experienced at the theaters. The film released a day after Mahesh Babu and Rashmika Mandanna’s Sarileru Neekevvaru and yet managed to make and break records at the box office.
Pushpa Movie overnight success
The Trivikram Srinivas directorial is one of the top 10 highest grossing Telugu films of the country. While the first and the second position in the list is occupied by SS Rajamouli’s Baahubali 2 and his latest release RRR, Pushpa and Ala Vaikunthapurramuloo have managed to grab fifth and sixth spot, respectively. Pushpa has reportedly earned Rs 365 crore worldwide, while Ala Vaikunthapurramuloo managed to collect a total of Rs 262 crore.